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Why Your Google Analytics Isn't Working (and How to Fix It)

Last updated: March 5, 2022

Many Google Analytics users accept been there – yous log into your Google Analytics business relationship and meet an unexpected huge decline in traffic. It has flatlined and your Google Analytics isn't working anymore.

Or you installed your Google Analytics or Global Site Tag code on your website a couple of days ago and you're still not seeing whatever data in your reports.



P.S. Once you have successfully installed the tracking code on your site, information technology tin take upwardly to 24 hours for information to show upwardly in your regular reports.

If your Google Analytics is not working as expected and your information isn't showing up in reports, you can apace go through this troubleshooting guide and effectively pinpoint the culprits backside your traffic drop.

How to verify that your Google Analytics isn't tracking?

one. Analyze your Google Analytics Real-Fourth dimension reports

The Existent-Time reports aid troubleshoot your Google Analytics setup and prove all current action on your site. If you have active visitors on your website and you don't run across any information in your Real-Fourth dimension reports, your tracking code is not sending any information to your Google Analytics business relationship.

This quick and easy examination is a good indicator whether your Google Analytics tracking code is working properly or not.

Here's how you can find your Google Analytics Real-Fourth dimension reports:

1. Sign in to your Google Analytics business relationship.
2. Choose the right property and navigate to the right view in this property. Y'all'll probably run across simply one view in this property if you just recently installed Google Analytics on your website.
3. Select Existent-Time > Overview.

How to use it?

1. Open up your website in Incognito Mode or just make certain none of the extensions are running in your browser that might block JavaScript. In addition, make sure yous haven't filtered your own IP address.
2. Open your Existent-Time report, await a couple of seconds and you should see the number of all current active users on your site including yourself. If you don't see any activeness on your website, your Google Analytics isn non working properly and you should endeavour to fix it.

Annie has created a skilful YouTube explainer video that teaches you how to go through this procedure:

2. Use Google Tag Banana to verify your setup

Google Tag Assistant shows you whether your Google Analytics tracking lawmaking is firing correctly on your website or non. You tin record your action on your own website and analyze all the hits sent to the Google Analytics belongings afterwards on.

This tool volition notify you if there were whatever errors associated with those hits and will let yous know what's wrong with your Google Analytics setup.

How to apply it?

1. Install the Google Tag Assistant Chrome extension to your browser. If you've done that, the Google Tag Assistant icon should appear in the extensions bar of your Chrome browser.
2. Refresh your page and see whether your Google Analytics tag fires correctly or not.
3. Start recording your activity on your website past clicking the tape button in the lower left corner of the Google Tag Assistant window.
4. Brainstorm navigating through the menses.
5. Stop recording by clicking the stop button in the lower left corner of the Google Tag Banana window.
6. Analyze the full report to notice more details about your recording.

Google has also created a stride-by-step guide on how to employ Google Tag Assistant:

3. Cheque your Programmer Tools

The best way to ensure that your Google Analytics tracking code is firing correctly is to pay attention to two things: network requests and the JavaScript console. You'll find them in your Developer Tools.

This tells you if there are any JavaScript errors and helps y'all make sure that all requests are successfully completing equally needed.

Here are different options how yous can open your browser's Developer Tools if you're using Chrome:

• Select More Tools > Developer Tools from the master menu
• Press Cmd + Opt + I (Mac) or Command + Shift + I (Windows or Linux)
• Correct-click a page element and select Inspect

If you lot open your Network tab, you're able to locate a specific type of request using the filter feature. Type in "collect" to see all hits sent to the Google Analytics endpoint. Keep in mind, a successful request would take the response code 200.

How to use it?

1. Proceed your Network tab open up and refresh your page.
2. You should run into a list of requests your browser has made. If your page view asking has the response lawmaking 200, everything is fine – folio tracking hits are sent to Google Analytics servers. If you're non seeing any requests, you might accept issues with your tracking code (or you're simply using the erstwhile tracking code version).

Here'due south how information technology should await like:

The virtually common Google Analytics setup issues

i. Your Google Analytics tracking code is not implemented correctly

a) Make sure you've added your tracking lawmaking to every folio of your website. Here's a list of tools that tin can help yous verify that:

• GA Checker
• Google Analytics Debugger
• Screaming Frog
• Fiddler

b) Be sure to preserve the code formatting when copying your Global Site Tag or GTM tracking code and pasting information technology directly into your website's pages. I recommend copying your tracking code direct from your Google Analytics belongings.

c) Make sure there areno typos or errors in your tracking code syntax. For example extra whitespace or characters in your Google Analytics tracking code. If you are making customizations to the tracking lawmaking, have notation of the following:

• Office names are case sensitive.
• Boolean values (eastward.k., true or false) should not be enclosed in quotes.

d) Make certain you lot've installed your Google Analytics tracking lawmaking in the correct place on your website. It should exist pasted only earlier the closing </head> tag. Aye, information technology does work if it'south installed in the body or footer section also simply then it takes more time to load and at that place's a chance that you won't capture all data.

2. You're non tracking the correct property or view

Verify that y'all're tracking the right property and view. If you have access to multiple Google Analytics accounts and properties, there'southward a hazard that you might be using the Google Analytics tracking lawmaking from another belongings, or yous may be looking at reports in the wrong account, or for the incorrect belongings and view.

Source code vs property settings in Google Analytics – different IDs

Make sure that your Google Analytics ID (UA-XXXXX-Y) installed on your website matches the ID you see in your Google Analytics property settings.

three. You've configured a filter that prevents traffic from affecting your data

Make sure you oasis't configured any filters that can inadvertently filter all of your data from your reports. It unremarkably occurs when you include multiple "Include" filters.

P.S. Filter order matters in Google Analytics.

For instance, yous cannot include two "Include" filters of the same type:

It's the wrong way to include social and cpc traffic.

If you use a regular expression, Google Analytics will include only organic and cpc traffic and everything is fine.

It's the correct way to include social and cpc traffic.

Yous can read more about Google Analytics filters hither .

4. You've turned on the User-ID characteristic in your view settings but haven't configured it

User-ID tracking needs an additional code implementation and if it's not done, your Google Analytics view will comprise no information.

Proceed in mind, if yous turn on User-ID reports in your Google Analytics view settings, the view will record only the data associated with the User-ID. Bear in mind, if you create a new User-ID view, you shouldn't remove other existing views.

5. Other scripts on your page disharmonize with the Google Analytics code

Ensure that other scripts on your folio are not using the same variables as Google Analytics. If they do, you'll have problems.

Hither you'll notice all the variables that the Google Analytics tracking code uses.

Concluding Thoughts

Hopefully, y'all at present take a improve agreement of how to troubleshoot and gear up your setup if your Google Analytics isn't working and your traffic is flatlined or yous run across a pregnant drop in the number of sessions.

Hither's some additional reading on the bailiwick:

1. Troubleshooting Google Analytics Setup Issues – The GIF Request by Himanshu Sharma
2. Beginners guide to Google Analytics Debugging past Himanshu Sharma
3. Google Analytics Endpoint Debugger by Simo Ahava
4. Debug Google Analytics On Your Mobile Browser by Simo Ahava

If you have whatever questions or you lot're struggling with the Google Analytics setup experience complimentary to mail them in the comments department below. 👇

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Source: https://holini.com/google-analytics-isnt-working/

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